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RE: What do you think about HipHop on the Reggaejahm feed?

in ReggaeJAHM4 years ago

I think the biggest future potential hurdle with this move is that the brand "ReggaeJAHM" is very much Caribbean, both in the name "reggae" and also the most high "JAH." I think the base for hip-hop content could potentially come from folks who have no idea that reggae and hip-hop are connected, especially potential posters from the USA.

With the name of the token being "JAHM," it has a very Caribbean feel to it, so that is my main concern. I like the term "MOBO" (Music Of Black Origin for you non-Jamaicans), it's very catchy but it encompasses much more, and could send us on an entirely different course. I think it's all going to come down to branding, and unfortunately or fortunately there is definitely a Caribbean dominance with the branding.

Food for thought....... Bless up!


Posted via ReggaeJahm | Reggae Culture Rewarded

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 4 years ago 

Yeah it would take rebranding and that is something I really don't think makes sense now. I believe in a defined and narrow target even if it is small. But at the same time, people in the Reggae culture, many of them like HIPHOP an may want to post something about it now and then.

What I was thinking recently was to create an initiative called "Link Up" where people can use D.buzz and post links to songs with a 2 line text. These songs could be MOBO. Then they use #jahm to link it to reggaejahm. Just an idea, because I realize, not many people read music posts, they just want to hear the music. ( I see APART different though).